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Exit
Scale
Build
About Us
What is a Fractional Founder?
A Fractional Founder is a seasoned entrepreneur who steps into your business part-time to offer hands-on leadership, strategy, and execution. At Fractional Founders, we bring deep CPG experience—launching products, scaling retail, and building brands from the ground up. It’s founder-level expertise, delivered exactly when and where you need it.
What We Do
We help small- to medium-sized consumer brands at every stage of their business.
From starting out, to scaling up, to preparing for an exit.
We've learned the hard way so that you don't have to.
Lead With Clarity
And Confidence
Turn Vision Into
An Action Plan
High Impact Support
On Your Terms
Executive Level Leadership
Without The Overhead
Leadership
Sari Davidson, CEO
With nearly two decades of experience in the CPG industry as the CEO of BooginHead, I’ve built a business from the ground up, scaled it to multimillion-dollar success, and successfully navigated the complexities of growth through a profitable exit.
Before BooginHead, I honed my skills in HR and recruiting with my own recruiting company and full time at industry leaders like Microsoft, where I gained valuable experience in building high-performing teams and driving organizational success.
Now, at Fractional Founders, I’ve assembled my A Team of CPG experts specializing in branding, marketing, product development, finance, and operations. Together, we deliver tailored solutions that create meaningful impact for businesses looking to grow, scale, and innovate.
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